Producer & Creative Strategist


b. 1986, HK.

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A little more…

Sam Negrin is a passionate leader in the wellness and lifestyle industry as an avid storyteller and creative marketer, with an eye for emerging technologies and experiential programming.

Most notably, Sam was the first hire, Managing Editor & Senior Video Producer for LEAFtv, a wellness media brand that fully absorbed into Well+Good in 2018. Following LEAFtv, Sam worked as the Manager of Video & Event Production under Leaf Group’s LIVESTRONG.COM, where she exercised a larger skill set in creative production for both B2B and B2C campaigns.

Sam is currently a creative content strategist and copywriter in Los Angeles.

(Unfortunately, during the Well+Good absorption, the entirety of LEAFtv’s social presence merged with it — hence why there is nothing searchable online. Please browse here for samples, reach out with any questions or portfolio requests, and review this page, too.)


Wellness, Fitness & Beauty
Editorial Strategy
Video Production + Post
Influencer Marketing
Client Management
Social Media Marketing
Recipe Development
Branded Content
Project Management


Bachelor of Science, Nutrition Communications, Arizona State University, 2012

RYT, 200 Hour, Yogaworks

YouTube Certification, Google, 2013